how to build a dream business

I’m Sarah Peterson, Chief Unsettler, and if you’re new to Unsettle, want to build your dream but don’t know where to start, have begun to build your dream but need some next steps, or just love resources and tools, this page is for you.

It has all of the information you need to get started, be productive and effective, stay inspired and take action.

Click here to sign up for the free Unsetle newsletter for even more exclusive resources.

 What Does it Mean to Unsettle?

To Unsettle: To never settle for work you don’t love. To shake up your life in a positive way. To disquiet yourself from living a life that is expected of you rather than the one you want to live. To make an impact through your work and gain flexibility and freedom in the process.

 What Are Unsettlers?

You may see me or members of the Unsettle community using the word “Unsettlers” to refer to a group of people in blog posts, emails, courses and reports.

Unsettlers are a group of people who are unsettling from the status quo, challenging career and work norms and building their dreams. When I refer to Unsettlers, I typically mean members of the Unsettle community. Become an Unsettler (for free, of course) here.

how to build a dream business

  1. Identify Your Skills and Interests: So you can find a hole in the world in the shape of you and fill it.
  2. The Idea: You can’t start something if you don’t know what to start. Narrow down on an idea and validate it.
  3. Take Action: Without action, you’re not Unsettling. You’re just wasting time. Here’s where to start.
  4. Build with passion: If you’re not willing to get up at 4:30 AM to work on your dream before your 9-5, you probably picked the wrong idea.
  5. Make Money, Change the World and Do What You Love: When you’re doing what you love, serving your audience and filling a need, you’re changing the world. The best part is, you’re paid to do it!

You will come into this at different stages. Some of you will be pre-Stage 1. Some of you will be sitting in Stage 4. Regardless of your stage, Unsettle will provide you with the community and support to take it to the next level.

 Identifying Your Skills and Interests

Ask Yourself These Four Questions to Find Work You Love

I wrote this post to help you find your “angle”. These questions will help you narrow down exactly what you should be building.

10 Actionable Steps to Discover Your Unique Skills

So many of us don’t even know what we’re good at. If you fall into that group of people (and I certainly did), read this post to find out.

Finding Your Idea

Free 14 Day Email Course:Discover The Perfect Lifestyle Business Idea

Find the perfect idea to do what you love, gain access to a members only mastermind Facebook group, and receive 7 emails over 14 days to guide you – FREE.

4 Step-by-Step Strategies to Help you Uncover Your Next Business Idea Today

In this guest post on Startup Bros., I write about some strategies to do some seriously awesome research, find the perfect business idea, and make sure it will be profitable by digging into some free market research methods. You can follow all of this up with their validation post to make sure it will be profitable – or you can start it and know for sure.

Taking Action

If you’re not acting, you’re wasting time. Here are the tools and information you need to start taking action.

How to Choose a Killer Domain Name in 5 Simple Steps

Your brand’s name is the first point of contact with your clients or customers, so it’s got to be good.

16 Painless Actions You Can Take in 20 Minutes or Less To Start Your Business

You’ve gotta start somewhere. If you find yourself with an idea but no clue how to act on it, start going through these actions. Many readers save this and refer back again and again until all the actions are complete.

The Power of Small Steps: How to Start When Starting Feels Impossible

Sometimes, you just don’t know where to start. This might help.

An Insanely Simple 3-Step System to Building a Business On the Side

Finding yourself busy with your 9-5, family, and other responsibilities? You can still build your business on the side, even with everything going on. And I wrote a guide for that. It is actually insanely simple. And it is a 3-step system. So check it out and start using it!

The Ultimate Guide to Selling on Etsy: How I Turned $0.30 into $5,000 in 4 Months

If you landed on an idea that involves Etsy, check out how I started on Etsy and how you can, too. This is a long blog post, but it should help you get your shop up and running.

The Bulletproof Guide to Launching a Successful Freelance Writing Career


Please know that some of these tools are affiliate products or services. If you purchase them through the links below, I will receive a commission at no extra cost to you. I only recommend these products and services because I’ve used them, love them, and I recommend them – even to my mom (and I actually have recommended many of these products to her. Hi, Mom!). If you do decide to use my affiliate links for these resources, thank you so much for your support. If not, that’s completely fine, too. They’re still great!

bluehost best hostingWeb Hosting: When you get to the action stage, the first thing you need to do is to start a website. I highly recommend Bluehost for your hosting. It’s easy to use, simple to set up and you don’t have to be a techie to understand how it works. Bluehost gives you a free domain when you register new hosting, so you don’t have to deal with buying your domain through another company and setting up the domain nameservers. Click here to get hosting for $3.95/month and snag a free domain.


WPWordPress: There are quite a few blogging and website platforms out there. Squarespace, WordPress, Tumblr, Blogger, not to mention a million others. But the best one, hands down, is WordPress. WordPress is used by most websites (Unsettle is powered by WordPress) and is easy to use, ultra-functional and 100% free (it’s an open-source software). When you get set up with hosting, the first thing you need to do is load WordPress. Here are instructions. 


99 designsThemes: You need your site to look good, but you don’t want to spend thousands on a web design (at least at first!). So try using a pre-made theme – either free (find in WordPress) or paid. I use Jeff Goins’ Tribe Theme. You can also use a website like ThemeForest to find one. For a custom design, I’d use 99 Designs, which is used by people like Tim Ferriss for logos, websites, and even book covers in a really unique way: you submit your job, and you get dozens of submissions from designers, who you can then choose from. Click here to check out 99 Designs.


powered by aweberBuild an Email List: Your site needs an email list. Your list helps you tap into, communicate with, and build a deeper connection with your audience, allowing you to reach even more people. It makes making money far easier. It’s the ultimate marketing platform. I use Aweber. It’s easy to use and set up.  Click here to sign up for Aweber and get your first month for free.


leadpages-logo-150x150Leadpages: For advanced Unsettlers who have a bit of money to invest and want to take it to the next level.  I use this for all of my landing pages (example). I love Leadpages. It’s made my life easier, and has saved me at least 100 hours in the past 2 months (plus has enabled me to capture far more emails). With Leadpages, you can create professional, high-converting landing pages to offer opt-in offers and capture emails. It integrates with Aweber and WordPress. It’s a bit pricey, but it’s definitely worth it.Click here to sign up for Leadpages.


Building With Passion and Changing the World

Once you have your website up and running and your email list going, you’re ready to hit the ground running.


This is a several part blog post series where I outline exactly the process to go through to launch your website for massive success.

Building Your Email List: